TRANSFORMATION
POSITION YOUR BOOK IN THE MARKET TO BE IRRISISTABLY ATTRACTIVE Do you know who your target reader is? Specifically—not so broad as “divorced men.” Instead, “a 45-year-old employed American male who is a divorced, single parent with full custody of his minor children.” It may seem counter-intuitive, but the more specific you are, the larger the number of readers you will attract. You want a potential reader to think, “hey, that’s me” when they see or hear about your book. … Continue reading →